Ad Infuse is a mobile advertising network that doesn’t just gather basic demographic data for the purpose of ad placement. It actually works with mobile carriers in order to gain information on end users, and deliver highly targeted advertising for mobile use. The data provides things like age and gender, which gives Ad Infuse a competitive advantage, with the ability to give individualized ads.
This information, similar to those web ad networks that also gain behavioral data, is not associated with any personal and identifying data, so your privacy, to a certain extent, is preserved. But everything else is up for game. The carriers of course get a cut of the advertising revenue, as they’ve basically offered up some of the most valuable advertising data known to man.
Additionally, Ad Infuse will go ahead and get that behavioral data as well, which comes in handy for creating targeted ads for prepaid phones, where the carrier doesn’t have any information to offer. As Venturebeat reports, Ad Infuse will look at things like the phone numbers you’re calling in order to determine general demographics, such as probable age and gender. Creepy, right?
I’m sure several privacy advocate groups will be pretty upset with some of Ad Infuse’s tactics, because it does troll a lot of personal information, regardless of its direct connection (or supposed lack thereof) to you as an identifiable individual. This is already an issue for Google, both online and in the mobile sector.
And with the upcoming offering of ad-supported handsets and other creative ways to get around having to be tied into a 2 year contract, will this issue get worse, or better? Whrrl is hoping to benefit from a less intrusive way in which to offer up individualized mobile advertising, which is based off your marked location, while AdMob continues to offer specialized methods that still concentrate on devices and not personalized data (as it should be).
Visit here to subscribe to these commentsUser comment: By: Coleman Foleyi think both ad infuse and admob are good ideas.
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