mDialog, which launched earlier this spring, has just raised $3.15 million in funding. This Canada-based company offers a video-sharing network that’s geared towards professional producers, like indie filmmakers.
It does so by offering a downloadable tool for uploading and encrypting your high-quality videos, which are converted into smaller files without losing out on too much quality. By licensing Apple’s MPEG4 H.264 video standard, mDialog content is also available to be viewed on Apple products, like iPhones, iPods and AppleTV, as VentureBeat reports.
While this is a somewhat narrow approach, I’m glad to see that all content is integrated and available through iTunes as well. So the hopes to appeal to Apple users may work in niche crowds, and the distribution options through the web is sweetened by the inclusion of iTunes. Otherwise, having content available for Apple devices doesn’t mean much if content providers don’t have access to the actual Apple user base.
Nevertheless, most video networks like Imagine are focusing heavily on different ways in which to deliver high-quality content, and it seems as though most are attempting to appeal o th business side of the industry. But we’re also seeing a lot of deals occurring between content providers and widespread distributors, because there’s only so far your content can go when you focus on such a niche, or you simply don’t have a large user base on your own.
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