More funding for another IPTV company. Imagine Communications has just sealed a $15 million series B round of expansion financing, bringing the total amount of funding received to a healthy $24 million. Led by Court Square Ventures, existing investors Columbia Capital and Carmel Ventures also participated in this most recent round.
And what will the money be used for this time? To push growth and commercial execution in digital video markets with its new Variable Bit Rate (VBR) an Statistical Multiplexing technology, which offers more bandwidth for improved video quality. Companies like Joost and Brightcove really spurred interest in the delivery of Internet television, and we’ve seen a lot of funding to support this point. This morning GridNetworks announced it’s latest round for $9.5 million.
So what of all these IPTV services? We’re seeing some add video advertising networks to better monetize the content being pushed through its service. We’re also seeing renewed attention to the commercial end, with traditional media relying less on existing networks for partnership or content delivery, and launching their own initiatives for online syndication.
On all sides of the IPTV push, we’re sure to see more personalization and custom options for end users as well, but with folks like Comcast saying that certain activity is restricted for the purpose of prioritizing bandwidth allotment (so not net neutral), and some higher ups in the UK looking to further regulate ISPs, it’s somewhat promising to see that there’s currently a heavy concentration from IPTV companies for optimizing the delivery of quality content as well, and that’s a main objective for Imagine.
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