Zillow Launches Advertising Platform; Home Mailings Meet the Web - Rmail
Posted by elveston priory at 7:43 pm
Interactive real estate site Zillow has launched a new platform for allowing advertisers to reach the lucrative market of potential home buyers. Zillow Home Direct Ads take advantage of the company's database of home values and neighborhood information to target ads to specific demographics. For example, Zillow can target ads to people that are likely to be moving soon, or to homeowners whose home has a certain value. The same type of advertising has been done through snail mail for decades (think flyers for Home Depot), but Zillow’s approach takes the same type of targeting to the Web.
Perhaps confidence in this type of advertising is what has convinced investors to put an estimated $87 million into the company. On one hand, advertisers will be reaching people on the verge of spending hundreds of thousands of dollars on everything from mortgages to painters, on the other, there are lots of competitors going after the same set of people and the housing market in the US is continuing to weaken.
For its part, Zillow's statistics are fairly impressive: they attract four million unique visitors per month, 90% of which own a home, with an average household income of $90,000 per user.
User comment: By: FakeMAWTF
Visit here to subscribe to these commentsUser comment: By: meZillow? roflmao. That's a dumb name.
R|mail.