Daft Punk, the French electronic duo known for making music that scares your cat and using robots for live shows, are being hip again. This time, they’ve decided to promote their new live album, Alive, with an embeddable widget, which allows visitors to listen to previews of new tracks, buy the single, read Daft Punk’s biography, read the newsletter, and see a photo gallery of the band.
The widget below is yet another proof that “standard” promotional tools are giving way to web based promotion and social networking. And, since the creation of such a widget costs next to nothing, we expect to see more and more bands take this route and move much of their marketing activities online.
[via]
Visit here to subscribe to these comments[...] Daft Punk machens geil! Auch die elektrogötter wollen nicht einfach ihr neues Album verkaufen. Über das Widget hier unten kann man reinhören, kaufen und gucken!Wiedermal ein Zeichen dafür, dass die alten Promotionwege doch etwas ausgelutscht sind und lange nicht so eine breite Masse erreichen wie über das Internet.(via)Homepage [...]
Sent using 
R|mail.
R|mail.Recommended Feeds/Actions