The WB

Warner Brothers’s defunct television network, The WB, may soon reappear as an online video site in the same vein as Hulu.

According to David Kaplan of Paid Content, the site has not yet been officially confirmed by Warner Brothers. But several sources are nonetheless reported as saying that the site will feature streaming videos of the company’s past catalogue as well as new Web-only content - all to be delivered via an ad-supported format.

The WB television network existed from 1995 - 2006 before merging with the similarly low-rated UPN Network to form The CW network.)

The site is expected to feature popular WB shows such as Gilmore Girls, Everwood and What I Like About You, but no word has been given if current WB-produced shows like Gossip Girl would be streamed from the rumored site. There is also no real word on whether non-WB produced shows like Buffy, The Vampire Slayer, Felicity and Dawsons Creek, three of the networks most popular shows, would be shown.

John Consoli at Mediaweek has reported that there will be some original content in the form of short series and vignettes. The series would reportedly run for 10 episodes each, with each episode being 5 minutes long. There is no mention of what the series would be, but they are expected to target the old WB demographic of women in the large 12- to 34-years-old bracket.

None of this information has been officially confirmed yet, but Warner Brothers did say in a statement to Mediaweek that "We're in the process of developing several Warner Bros.-branded Web destinations and will announce all the details in the coming weeks." If true, the site is expected to launch as a beta in April, with a full roll-out sometime in the fall.

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Link - Comments - Sean P. Aune - Sat, 08 Mar 2008 02:00:47 GMT - Feed (3 subs)
User comment: By: JJT
It's all about Advertising dollars and promoting their other media projects.
[...] have every second of every episode in each show's history, and the WB network is actually considering coming back as an internet-only, ad-supported video [...]
User comment: By: Solo Programmer
Do we really need one of these from every network/producer out there? Why can't everyone just jump into Hulu and be done with it. I'd really prefer to have just one place to go for everything.
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