Widget platform Gigya has just raised $9.5 million in a Series B round of financing, led by Mayfield Fund. Additional investment comes from existing investors Benchmark Capital and First Round Capital.
Just a few weeks ago, Gigya added some major updates to its ad network, and is seeing some good results from its Wildfire initiative, reporting hundreds of thousands of widget installs per day, tracking over 3 billion widget impressions per month. With the funds, Gigya will focus on growing out its platform, and further pushing its core Wildfire technology, as well as its ad network.
Gigya is really looking at ways in which marketers can provide more content-rich solutions for their campaign efforts, and as I’ve mentioned with several other widget ad networks, the tracking and analytics are all very important. This is for the purpose of providing a viable and attractive alternative to traditional web advertisements, and a way to offer a more inclusive set of feedback mechanisms for utilizing widgets as advertising methods.