Association for Downloadable Media Creates Ad Council - SendMeRSS
Posted by elveston priory at 5:16 am
The Association for Downloadable Medahas announced today the formation of a advertising agency liaison to the group. The fourteen member Ad Council is made up of media professionals from major leading interactive advertising agencies. The purpose of the council is to act as an advisory board for the ADM to aid them in creating standards and guidlines for podcasts, online video and streaming media.
In case you’re unfamiliar with the ADM, they’re an organization of folks generally in the podcasting world (with significant spillover into other industries like PR, advertising and certain hardware manufacturers whose products all start with “i”). This is one more step towards the achievement of their earliest stated goals of the group was to create the standards they’re set to disclose at ad:tech in April.
Podcasting News had the run-down of the named members of the newly created Ad Council:
- Jonathan Adams, Vice President, Group Director, Media Digitas (Publicis Groupe)
- Kendall Allen, Managing Director, Incognito Digital
- David Berkowitz, Director of Emerging Media & Client Strategy, 360i
- Jason Burnham, CEO, Burnham Marketing
- Jocelyn Griffing, Senior Vice President Online Media at ICON International, an Omnicom Company
- David Herscott, President, MEA Digital
- Tom Hespos, President, Underscore Marketing LLC
- Alyson Hyder, Director, Digital Marketing Services, Avenue A-Razorfish
- Jennifer Kim, Vice President, Integrated Strategy, Sigma Group
- Susan MacDermid, Senior Vice President, Real Branding
- Stephen Smyk, CEO, Performance Bridge
- Jeff Adelson-Yan, Managing Partner, Levelwing Media