Social Networks Matter Less to Marketers than You (and They) Might Think - SendMeRSS
Posted by elveston priory at 5:51 am
This guest post was contributed by well-known
web skeptic Drama 2.0.
Yesterday’s much-awaited announcements by Facebook regarding its new advertising initiatives were quite in-line with the rumors that had been circulating in the lead up to ad:tech. Facebook’s move comes shortly after MySpace’s announcement of its advertising platform.
With these moves, Facebook and MySpace have tried to position themselves as powerful players in the online advertising space. Some have speculated that Facebook will eventually rival with Google. Previously, everybody knew that Facebook and MySpace were building data “gold mines” but they seemed ill-prepared to extract the valuable gold. Anecdotal reports indicated that despite their captive audiences, the most popular social networks were little more than a major disappointment for marketers.
User comment: By: greasyguideBravo!!!!!
Visit here to subscribe to these commentsUser comment: By: SarahWow! Wow! This is the best write-up I have ever read with the regard to the marketing effectiveness of social networking sites. Great job. The best write up in this area. Sarah