SheKnows, a network of online properties geared towards the female demographic, has acquired Soaps.com. The soap opera site that touts 600,000 uniques per month, and will offer more content for the growing network, which already covers topics such as health, parenting, entertainment and food. SheKnows is not only looking to expand its user base, but is looking to distinguish itself from other women-related networks, like Glam. It’s doing so by owning and managing most of its sub-properties.
Is that the better tactic? I suppose it depends on what your end goals are. For Glam and SheKnows, ad distribution is very important, but Glam maximizes its outreach without needing to own all of the sites on which its ads are sent out to. The same goes for content that’s accessible through the distributed network. Nevertheless, branding seems ultimately important for SheKnows, and in owning the majority of the content providers within its network, it retains control over all aspects of content and ad distribution.
In other news, Glam has teamed up with Lifetime to build up its Managed Vertical Network.
[via paid content]
User comment: By: AngelosWhat a day for women in technology! SheKnows business model seems a little more difficult to monitor than Glam's. As a provider for the networks using their material, Glam functions similar to FM in the technology world. Real Estate first, content second...let experts cover material and then help them monetize the content through premier, heavily trafficked destinations.
[...] Source:Mashable! SheKnows, a network of online properties geared towards the female demographic, has acquired Soaps.com. The soap opera site that touts 600,000 uniques per month, and will offer more content for the growing network, which already covers topics such as health, parenting, entertainment and food. SheKnows is not only looking to expand its user […]Source:Mashable! Several folks have been reporting recent breakages in the usage of their Skype service today, although it doesn't seem to be the total breakdown in service that was experienced this summer. The outage, this time, seems to affect users of WiFi and dual-mode phones, preventing them from signing into Skype. According to those tracking […]Source:Mashable! You gotta love job postings. Depending on the description provided, you can often times determine some underlying plans for a company. And the only companies we care about in this regard would be the ones big enough to lend some interesting job postings and descriptions. In this case, WebProNews was tipped off […]Source:Mashable! Music search and discovery site Jango entered public beta today, several weeks after launching privately. Early assessments of Jango described a hybrid version of the crowded personalized radio landscape, dominated by stalwarts such as Last.fm and Pandora. View Mashable's previous commentary here, which appears to already have guided the fledgling company. […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
Visit here to subscribe to these comments[...] Source:Mashable! SheKnows, a network of online properties geared towards the female demographic, has acquired Soaps.com. The soap opera site that touts 600,000 uniques per month, and will offer more content for the growing network, which already covers topics such as health, parenting, entertainment and food. SheKnows is not only looking to expand its user […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]