Five of the nation's largest newspaper publishers are rumored to be working on their own online advertising network. Such a network would allow advertisers to buy advertising from one central destination, and include 7 of the top 10 markets in the US according to the report.
The publishers rumored to be involved in the discussions are Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers. The latter three are already a part of Yahoo's partnership with newspapers, which has similar goals.
It would appear that the newspapers are looking to band together and keep more of the revenue generated by online advertising, rather than give it to middlemen like Yahoo, Google, and Microsoft. Such a move would make sense, but newspapers are notoriously slow at adapting new media, and it would likely take them some time to earn the type of CPMs and fill the amount of inventory you can already expect from the big online ad networks.
Mark Hopkins recently had an editorial about the sorry state of the newspaper industry, based on comments from the CEO of The Associated Press. Change is clearly needed on both the editorial and business sides of the industry, and an aggressive move into online advertising would be a small step in the right direction.
[...] Source:Mashable! Five of the nation's largest newspaper publishers are rumored to be working on their own online advertising network. Such a network would allow advertisers to buy advertising from one central destination, and include 7 of the top 10 markets in the US according to the report. The publishers rumored to be involved in […]Source:Mashable! We first heard rumors of an Apple tablet PC back in September. Now, that rumor has apparently been confirmed by Asus, Apple's contract manufacturer. Crave reports that Asus will be manufacturing a tablet PC based on the same multi-touch technology of the iPhone/iTouch, as previously reported. Asus already manufactures iBooks, PowerBooks and […]Source:Mashable! YouMail, the customized voicemail service that officially launched a few weeks back, has raised $4.5 million in Series A funding from VantagePoint Venture Partners. Craig Cooper, a venture partner at VantagePoint, will be joining the YouMail Board of Directors. The funding will go towards product development and marketing initiatives, as well as the […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
Visit here to subscribe to these comments[...] Source:Mashable! Five of the nation's largest newspaper publishers are rumored to be working on their own online advertising network. Such a network would allow advertisers to buy advertising from one central destination, and include 7 of the top 10 markets in the US according to the report. The publishers rumored to be involved in […]Source:Mashable! We first heard rumors of an Apple tablet PC back in September. Now, that rumor has apparently been confirmed by Asus, Apple's contract manufacturer. Crave reports that Asus will be manufacturing a tablet PC based on the same multi-touch technology of the iPhone/iTouch, as previously reported. Asus already manufactures iBooks, PowerBooks and […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]