Just when I thought we had the video sharing spectrum covered with applications like Qik, 12seconds and Seesmic, along comes Viddler’s entry into the fray with 15seconds. Viddler’s 15seconds is a video micro-sharing service that connects to Twitter for you, so that you can leave your friends and associates the video equivalent of a 140 character note.

12seconds is the closest to the Viddler version of video micro-sharing, but Viddler already takes the win here right out of the starting gate. The reason for this is that Viddler’s 15seconds makes it easier than 12seconds to share your micro video with your Twitter friends. As already proven by the unbridled success of Twitter itself, people love “easy” and instant gratification. Do one thing, but make it simple to use and share with others, and you get our immediate attention.

12seconds uses the “Share This” plug-in to send your 12seconds mini video to various social bookmarking sites, but Twitter is not listed. Twitter is the main focus of the online social movement right now. Not having Twitter integration these days can be a deal breaker for the success of an application. Viddler’s integration with Twitter is a major asset.

In keeping with the Viddler brand and making it competitive with Qik and Seesmic for a quick video note, 15seconds includes a way to leave comments on the mini videos. Interactive videos have proven a huge hit with various services, including Qik, Seesmic, and even YouTube. With both comments and Twitter streaming, this should be a real contender against other services.

15seconds also integrates your @usernames from Twitter, as well as #hashtags. The #hashtags integration will be popular to many, though it doesn’t help me much (I seem to always get a 404 when using hashtags, but that’s a story for another post). It’s the embedded @ replies that are really useful to the truly Twitter involved though. To be able to carry on a full conversation with a Twitter friend in video while getting comments from others should be well received.

Overall, I think Viddler conceived of a nice service to compliment its existing videos. I personally see myself continuing to use Qik from my phone, a service which also posts simultaneously to Twitter and Seesmic, and Seesmic from my office for the longer video length and use of my existing Seesmic network, but I think many people will flock to this Viddler solution as a unique way to micro converse online.

Update 9/10: My apologies to the folks at 12seconds and my thanks to the sharp Mashable reader base. It seems between the time I checked out 12seconds a while back and now they have indeed included Twitter streaming, making it more of a direct head to head issue right down to the similar names.

---
Related Articles at Mashable - All That's New on the Web:

YouTube Campaigns: MyCadillacStory and Real Housewives
Gather.com Launches First Chapters Contest

Link - Comments - Leslie Poston - Wed, 10 Sep 2008 15:45:45 GMT - Feed (1 subs)
User comment: By: Sol Lipman
Hi, I'm one of the founders of 12seconds. Just wanted to clarify that we do indeed make sharing with Twitter very easy and totally automatic. In fact, it's part of the sign up process and editable in the settings. It's very exciting to see other companies join the microvlogging space. In addition to posting to Twitter, 12seconds has an awesome community of 12ers who add amazing content to the site. People can follow each other, comment on videos, get awards, embed both videos and widgets and participate in the Daily Challenge (which is a lot of fun). We have a great API that developers have already started to utilize (TweetDeck, Blippr, Phreadz). While we're still in private alpha, I'd like to invite any readers (or authors) to try it out - email mashable@12seconds.tv and we'll get you set up with an invite. :)
User comment: By: Dean Lucas
12seconds owns this category. In addition to having Twitter integration, they also have an API so any third party can mash-up with 12seconds' micro video blogging. 12seconds has the shizzle and it's a shame that Viddler's marketing group was so uninspired that they had to rip off the name of their competitor. What's next? YouTube launches 18seconds? Bah. Most people can't do more than twelve seconds of engaging video anyways.
User comment: By: Leslie Poston
My apologies to 12seconds, then, as I didn't see a way to post to Twitter when nosing around their site a while back :) Allen! How did I miss that!? Geez, and I go to CenterNetworks often, too.
User comment: By: Ivan Pope
All my 12seconds to direct to Twitter, set that up ages ago. So what's 3 seconds between friends? Bit cheeky this ...
User comment: By: Rahsheen
I was reading this wondering when 12seconds stopped posting to Twitter. I could swear it did, but it looks like that has been covered. 12seconds is actually where I turn when Seesmic's interface gets angry and smashes my browser. I'll have to look into this Viddler thing, but it seems like another case of me too. I like Viddler for full-length stuff, though.
User comment: By: Jonathan
Um, who vetted this one? I learned about 12seconds on Twitter...
User comment: By: Pete
Good trend for them to jump on, even if the name is highly reminiscent of 12seconds.
User comment: By: Dennis Nestor
Very true 12seconds.tv has been doing this for awhile now. Plus 12seconds.tv has an instant gratification that 15s.viddler.com still has to work on. I like 15s.viddler.com extra 3 seconds but it is a like clunky to post. I am sure it will get better. 12seconds.tv still has my vote for now.
User comment: By: allen
no linklove for me? i covered this last week http://www.centernetworks.com/viddler-15s-twitter-videos
User comment: By: Nathan Rein
Actually, you have a factual error here. With 12seconds.tv, you can supply your Twitter credentials in your account settings, and every video you post will be sent almost instantaneously to your Twitter account. It's hard to imagine it being any easier or more integrated.
Visit here to subscribe to these comments
Sent using SendMeRss.com.
Visit here to unsubscribe from Mashable!.
Recommended Feeds/Actions